Scope: The University of Massachusetts Lowell is seeking the services of an agency to provide temporary staffing for a Web & Communications Manager position. It is anticipated that services will be required for approximately 2-5 months beginning on or around September 1, 2017, however, this is not a guarantee. The ideal staff person will have experience in the following areas,
Web and Email Manager Tasks:
- Take in web communications requests
- Manage calendar for emails
- Assign dates for emails based on target audience
- Maintain calendar balance so we are not over emailing a single population
- Manage calendar for social media
- Work with point person staff to get appropriate content for emails
- Create registration forms for events
- Create landing pages for events
- Create short URLS for the alumni site
- Create specialized URLS for giving (appeal codes and prepopulated designations)
- Act as point person with IModules
- Fix/troubleshoot email code errors from other users (Athletics/School College)
- Build emails
- Work with different areas of advancement to create social media content and opportunities to advance
- Create basic graphics and images to support email, web and social needs including:
- Gifs (not a make or break)
- Modified Logos (On the Road etc.)
- On-brand social announcements
- Manage both the AR and the Giving website
- Making sure both are functional
- Work with various departments to identify new content/content needs
- Work to ensure websites work cross platform and browsers
- Identify and capture opportunities for live content on social (both FB and Twitter)
- Write CSS and HTML as needed for both web and email use
- Translate lists into an IModules readable format.