EverCommerce (Nasdaq: EVCM) is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions that help more than 690,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. With its EverPro, EverHealth, and EverWell brands specializing in Home, Health, and Wellness service industries, EverCommerce provides end-to-end business management software, embedded payment acceptance, marketing technology, and customer experience applications. Learn more at EverCommerce.com.
We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://www.evercommerce.com/about-us/careers/
Business/Vertical:
The EverPro business within EverCommerce offers business management solutions that help home and field service small businesses work more efficiently and improve every touchpoint with their customers. Software solutions customized for field services, landscaping, pest and lawn, remodeling and roofing help these businesses with everything from scheduling and tracking jobs, to quoting, invoicing and payments processing, to customer relationship, review and reputation management.
The Senior Marketing Automation Manager is a critical, high-impact roleresponsible for driving lifecycle performance, pipeline efficiency, and long-term customer valueacross a diverse portfolio of SaaS brands.This role directly influences revenue outcomes by improving conversion, velocity, retention, and expansion through data-driven lifecycle strategy and marketing automation excellence.
You will own the end-to-end lifecycle marketing strategy — from acquisition through advocacy — while leadingcomplexmarketing automation platform (MAP) strategy, with a primary focus on Marketo. This role blends strategic ownership, technical depth, andpeopleleadership, with clear accountability for prioritizing work based on business impact rather than stakeholder demand alone.
You’llpartner closely with Demand, Digital,Customer Marketing, Sales,RevOps, and Product teams to deliver the right message to the right customer at the right moment — at scale —while continuouslyoptimizing formeasurable performance and ROI.
Responsibilities
Lifecycle Strategy & Business Impact
Own and drive the end-to-end lifecycle marketing strategy across acquisition,nurture, conversion, onboarding, retention, expansion, and advocacy,with clear performance goals tied to pipeline contribution, conversion rates, customer retention, and lifetime value.
Translate business priorities into lifecycle programs that materially improve funnel performance, customer engagement, and revenue outcomes.
Establish clear success metrics and reporting frameworks to evaluate lifecycle effectiveness, incremental lift, and ROI.
Platform Migration & Marketing Automation Leadership
Lead the consolidation and migration of multiple brands from various Marketing Automation Platforms (MAPs) into Marketo, owning both strategy and execution across:
Campaigns, programs, content, and landing pages
Reporting and analytics
Scoring models, data architecture, compliance, and governance requirements
Own and optimize Marketo instance(s) to meet the needs of individual solution brands, leveraging advanced automation, personalization, dynamic content, and scalable program design.
Develop andmaintaina clean, scalable data architecture that supports segmentation, scoring, attribution, and closed-loop reporting across the lifecycle.
Campaign Execution & Optimization
Manage and oversee day-to-day lifecycle and marketing automation activities, including campaign setup, segmentation, scheduling, QA testing, tagging, and deployment of one-time, recurring, triggered, and dynamic campaigns.
Continuously optimize existing automated programs and launch new initiatives based on customer insights, behavioral data, and performance trends.
Analyze content, messaging, CTAs, landing pages, and funnel performance to inform strategy and drive ongoing improvement.
Proactively troubleshoot technical issues related to data integrations, lead scoring, CRM sync, and campaign execution prior to launch.
Cross-Functional Partnership
Partner closely with Demand and Digital teams to align lifecycle programs with lead quality strategy, acquisition performance, and funnel efficiency.
Act as a core lifecycle partner to Customer Marketing, aligning onboarding, retention, expansion, and advocacy programs to customer needs, adoption milestones, and growth opportunities.
Collaborate with Sales, RevOps, and Product teams to ensure lifecycle programs support sales motions, customer experience, and roadmap priorities.
Prioritization & Operational Excellence
Own lifecycle prioritization and roadmap planning, making clear trade-offs based on business impact, resource constraints, and performance data — not just inbound stakeholder requests.
Balance short-term execution needs with long-term platform scalability and strategic investments.
Create a culture of curiosity, experimentation, and operational rigor, continuously improving how lifecycle work is planned, executed, and measured.
Team Leadership
Lead, mentor, and grow a team of lifecycle and marketing automation specialists, developing deep subject-matterexpertiseanda strong ownership mindset.
Set clear expectations, provide coaching, and ensurehigh standardsfor execution, quality, and accountability across the team.
Requirements
7+ years of experience in lifecycle marketing, marketing automation, marketing operations, or a related field; SaaS and/or B2B experience strongly preferred.
3+ years ofpeopleleadership experience,including leading teams through platform migrations or complex cross-functional initiatives.
Deep Marketoexpertiserequired; Marketo certificationstronglypreferred.
Hands-on experience with multiple MAPs (e.g., HubSpot, Pardot, Eloqua, Acoustic, Marketo) anddemonstratedsuccess migrating between platforms.
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