Marketing Director

Key Responsibilities

1. Strategy & Growth Leadership

• Lead the development of mid‑ to long‑term business and marketing strategies, aligned with China and platform strategy.
• Translate market insights, competitive dynamics, and customer unmet needs into clear strategic priorities and growth initiatives.
• Drive strategic planning cycles, including market sizing, portfolio prioritization, and investment decisions.
• Support China GM and LT in strategy reviews, business planning, and performance deep dives.

2. Strategic Marketing Excellence

• Own strategic marketing frameworks across key customer segments, products, and solutions.
• Ensure strong connection between strategy, product roadmap, pricing, and go‑to‑market models.
• Elevate strategic analytics capability, including market intelligence, customer segmentation, and opportunity assessment.
• Partner with product, digital, MA/pricing, and field marketing teams to ensure strategy is successfully translated into execution.

3. Business Development & Innovation

• Identify, evaluate, and lead business development opportunities, including new business models, partnerships, and adjacent growth areas.
• Drive innovation initiatives, pilots, and localization projects supporting long‑term growth.
• Build robust business cases for BD initiatives, including strategic rationale, financial impact, and execution roadmap.
• Serve as a key interface with platform strategy, global teams, and external partners.

4. Cross‑Functional Influence & Stakeholder Management

• Act as a strategic integrator across Sales, Marketing, Finance, MA, Digital, and Operations.
• Influence senior stakeholders without direct authority; align diverse teams behind common strategic objectives.
• Support capability building in strategic thinking, structured problem solving, and data‑driven decision making.

5. Team Leadership & Talent Development

• Build and lead a high‑performing team covering strategy, strategic marketing, and BD/innovation.
• Coach and develop successors with potential for broader commercial or GM roles.
• Foster a culture of ownership, learning, and disciplined execution.

Key Qualifications

Experience

• 12+ years of relevant experience in strategy, strategic marketing, business development, or consulting, preferably in healthcare / diagnostics / life sciences.
• Proven track record in driving growth initiatives with measurable business impact.
• Strong exposure to complex matrix organizations and cross‑functional leadership.
• Experience working with or within global organizations strongly preferred.
• Consulting background is a plus.

Leadership & Capability Requirements

• Director‑level leadership maturity with strong executive presence.
• Outstanding strategic thinking, analytical rigor, and problem‑solving skills.
• Ability to translate strategy into pragmatic, executable actions.
• Strong influencing skills with senior leaders and diverse teams.
• Comfortable navigating ambiguity, complexity, and change.

Personal Attributes

• Growth‑ minded, business‑driven, and customer‑centric.
• High learning agility and resilience.
• Strong communication skills in both Chinese and English.