Interested in working on cutting-edge blockchain technology and creating equitable access to the global financial system? Since 2014, the mission-driven team at the Stellar Development Foundation (SDF) has helped fuel the tremendous growth of the Stellar blockchain network, an open-source platform that operates at high-scale today. Developers and companies around the world build on it, and the SDF team is expanding to support the rapidly growing and changing Stellar ecosystem.
As a product marketing manager at SDF, you’ll be at the forefront of bringing world-class blockchain infrastructure to market. You’ll lead the launch of new network innovations, crafting compelling narratives and go-to-market strategies that span the tooling and capabilities that support on-chain financial markets. From defining positioning and messaging to coordinating cross-functional execution, you'll ensure each launch is strategically sound and differentiated.
Sitting at the intersection of developer tooling, ecosystem builders, and the core network innovations, you’ll work closely with product, engineering, marketing, and ecosystem teams to articulate the value of our offerings to both builders and institutional stakeholders alike. Your work will help bridge the worlds of on-chain and traditional finance — translating complex architecture into meaningful business outcomes while keeping messaging sharp, credible, and ahead of industry trends.
In this role, you will:
Translate the value proposition for a technical audience: Stellar is a network meant to benefit builders and entrepreneurs around the world who want to innovate on everyday financial use cases. But they need to understand the magic of the stellar tech stack and the benefits and tradeoffs required to build on Stellar.
Own and execute launches: Lead the GTM strategy and execution across verticals. Define launch strategy, align internal stakeholders, craft positioning, and execute coordinated cross-functional campaigns with measurable impact across adoption, awareness, and engagement
Craft resonant messaging: Develop and refine messaging, naming, and positioning frameworks tailored for both technical and non-technical audiences. Collaborate closely with product, engineering, marketing, and ecosystem teams to translate complex technical features into clear, business-focused value propositions.
Market intelligence: Continuously synthesize user, market, and competitive insights to inform positioning and strategic decisions. Monitor trends in crypto, fintech, and enterprise infrastructure to keep messaging relevant and differentiated.
Produce high-impact content: Create clear, persuasive enablement assets—from pitch decks to product one-pagers—and collaborate with the MarComm team to turn launches into compelling stories that resonate with developers, issuers, and institutional partners.
You have:
7+ years of experience in product marketing, ideally in infrastructure, Web3, or a technical field
Proven experience owning go-to-market strategy and execution across multiple products or lines of business
Strong messaging and positioning skills, with the ability to craft compelling narratives for both technical and non-technical stakeholders
Skilled at translating complex technical concepts into clear, compelling value propositions
Bonus Points if:
Experience working with or marketing to traditional financial institutions or capital markets
Familiarity with the blockchain ecosystem, including key players, protocols, and technical trends
We offer competitive pay with a base salary range for this position of $135,000 - $185,000, depending on job-related knowledge, skills, experience, and location. In addition, we offer lumen-denominated grants along with the following perks and benefits:
USA Benefits/Perks:
Competitive health, dental & vision coverage with most plans covered at 100% for the employee + any dependents
Flexible time off + 15 company holidays including a company-wide holiday break
Up to 12 weeks of paid parental leave for both non-birthing and birthing parents, as well as up to 14 weeks of paid pregnancy leave for birthing parents
Gym reimbursement ($80 per month)
Life & ADD (up to $50K)
Short & Long term disability
401K with 4% match
Health & Dependent Care FSA Accounts
Commuter benefits with $250/month employer contribution
Health Savings Account (HSA) with monthly employer contribution
Family building benefits through Kindbody
Wellbeing benefits (One Medical, Rightway, Headspace)
L&D budget of $1,500/year
Daily lunch and snacks in office
Company retreats
About Stellar
Stellar is more than a blockchain. Powered by a decentralized, fast, scalable, and uniquely sustainable network made for financial products and services and a thriving and passionate ecosystem that includes a non-profit organization driven by a mission, Stellar is paving the path to unlock the world’s economic potential through blockchain technology. Built with speed and low costs in mind, the Stellar network provides builders and financial institutions worldwide a platform to issue assets, and to send and convert currencies in real time creating real world utility. Founded in 2014, the Stellar Development Foundation (SDF) supports the continued development and growth of the Stellar network and also serves the ecosystem of NGOs, corporations, universities, small businesses, governments, and solo entrepreneurs building on the Stellar network through tooling, funding and strategic collaborations. Together, Stellar is where blockchain meets the real world.
About the Stellar Development Foundation
The Stellar Development Foundation (SDF) is a non-profit organization focused on working with and supporting change-makers to create equitable access to the global financial system through blockchain technology. SDF provides grants, investments, funding, and other awards to builders and organizations. SDF also develops resources and tooling on the Stellar network to help unlock real world utility. As a nonprofit foundation, SDF puts the health of the Stellar network and the Stellar ecosystem and its mission above all else.
We look forward to hearing from you!
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SDF is committed to diversity in its workforce and is proud to be an equal opportunity employer. SDF does not make hiring or employment decisions on the basis of race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law.
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