We help companies get compensation right.
What we get paid at work has a massive impact on our lives, and it’s one of the biggest factors in hiring and retaining talent - and yet so many companies struggle to get it right. They simply have no choice but to rely on poor data and unsophisticated tools for their pay decisions.
That’s why we created Ravio.
We help many of the world’s most innovative and ambitious companies build stronger teams and reach their goals through better compensation. Our real-time data platform brings compensation into the modern age, tracking the market across all compensation types from salary to equity and benefits. We’re passionate about ensuring everyone is paid what they deserve, no matter their background or circumstances. We believe that when compensation is done right, everyone wins.
Ravio is growing fast, which means you can too. We’ve established ourselves as the European leader in our space serving more than 1,200 clients, and now have our sights set on becoming the global go to place for compensation data and tools for managing compensation.
Joining a startup and scaling it into a global product is one of the most challenging and rewarding experiences a career can offer. If that sounds exciting to you, you’re in the right place.
The Role
Ravio has strong product-market-fit, is growing quickly (15x in 2 years), and has built strong growth foundations: a well-resourced marketing team with high autonomy, a self-serve product experience, and a growth engineering team improving the funnel.
In this role, you'll own self-serve acquisition - designing and running experiments across channels to dramatically increase sign-ups, pipeline, and revenue generated through our self-serve motion.
You'll be supported by our Head of Marketing (who you’ll report into), have strategic support, a collaborative cross-functional team, and the autonomy to test, learn, and scale what works. This isn't about managing what exists. It's about finding the next 10x, not the next 10%.
What You'll Do
Build and run the strategy to grow self-serve acquisition (50% of your time)
Analyse self-serve data and channel performance (paid search, LinkedIn organic and paid, SEO) to identify future growth opportunities
Design testing roadmaps and prioritise experiments with the highest potential impact
Partner with Growth Engineering on improvements, whether in the self-serve product, ravio.com website, programmatic SEO, or other levers you see fit
Collaborate with Content, Regional Marketing, Product Marketing, Engineering, and Data teams to run experiments you’ve designed that require their expertise
Connect the dots across channels – be the person who sees what others miss
Run and optimise existing Google and LinkedIn Ads campaigns, currently a six-figure annual spend with scope to significantly scale
Design and execute experiments on creative, messaging, targeting, landing pages, and offers
Scale spend efficiently in new markets and audiences while maintaining or improving unit economics
Build dashboards and reporting to track performance and inform decisions
(potentially) Test and validate new paid channels (YouTube, Reddit, etc.) if you see fit
We're a startup. You'll need to balance rigour with speed, run scrappy tests, and know when to double down vs move on
You'll have autonomy to try things, but you need to share your learnings with others – that means clear hypotheses, proper measurement, and honest post-mortems
Strong analytical skills and a rigorous approach to experimentation. You’re comfortable working with data and using evidence to guide decisions.
Experience collaborating cross-functionally and influencing teams outside your direct reporting line to ship experiments and improvements.
A hands-on, self-sufficient approach. You’re comfortable executing directly and taking ownership end-to-end.
Proven paid media experience. You’ve personally built, optimised, and scaled Google Ads and LinkedIn campaigns that delivered meaningful business results.
Experience in B2B SaaS. Exposure to HR or People teams is a bonus, but not required.
Familiarity with additional acquisition channels such as SEO, organic social, content, or CRO.
Experience in fast-growing or early-stage environments where you had to operate without a fixed playbook.
Comfort working with ambiguity and learning through testing, iteration, and rapid feedback.
Enjoy getting close to execution as well as strategy, and like seeing your ideas make it into market.
Are curious about the full funnel and motivated to understand how different channels and touch points work together.
Thrive in environments with autonomy, ownership, and a bias toward action over heavy process.
Compensation & Benefits
Salary £67,745- £91,655 + Company ownership (everyone gets a meaningful equity stake in Ravio)
37 days paid time off (25 days holiday + 4 wellness days + 8 public holidays)
Up to 6% pension matching scheme
£60 a month wellness allowance (Invest in your physical wellbeing, on us)
£500 per year Learning and Development budget
Private healthcare cover (on a medical history disregarded basis) with AXA
Personal worldwide travel insurance - just in case
Income protection insurance (for full peace of mind in case you cannot work because of sickness or disability)
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