Performance Marketing Manager

Moonshot is the “Robinhood for DeFi”—an iOS and Android app that lets anyone trade cryptocurrencies on-chain through a user-friendly interface.

Since our launch in July 2024, we’ve attracted 2M+ users.

Our mission: Make moonshots possible for everyone.

Our vision: Make a world where life-changing financial outcomes are within everyone's reach.

We’re a lean team of passionate self-starters who relish the responsibility that comes with autonomy.

Everyone on our team is both a decision-maker and an implementer—united by a sense of urgency and driven by the conviction that our work can transform global finance. If you thrive on curiosity, welcome tough challenges, and aspire to leave a meaningful mark on the world, Moonshot is the place for you. You’ll run toward the hardest problems alongside high-caliber teammates who consistently push each other to excel and who share your dedication to shaping the future of decentralized finance.

This role is full-time, preferably located in NYC. Open to remote for the right candidate.

The Opportunity

Moonshot is looking for an experienced Performance Marketing Manager to take full ownership of Moonshot’s paid acquisition across all major platforms. This role blends creative strategy, media buying, and performance optimization. You’ll be responsible for ideating new ad concepts, driving creative production, launching and scaling winning campaigns, and ensuring we maintain strong, profitable growth with the lowest CAC.

Responsibilities:

• Own all paid acquisition across Meta, TikTok, Apple Search Ads, and Google App Campaigns

• Work with growth team on new creative concepts, angles, and hooks for ad content

• Manage ongoing production of new ads (short-form video, static, etc.)

• Launch, optimize, and scale campaigns to hit CAC/ROAS targets, while being mindful of compliance obligations

• Build and maintain testing frameworks across creative, audiences, and bidding

• Analyze performance data and report insights + next steps weekly

• Maintain a steady pipeline of creative experiments and rapid iterations

What We Look For in You

• 5+ years running performance marketing for consumer apps

• Deep hands-on experience with Meta, TikTok, ASA, and Google App Campaigns

• Proven track record of moving acquisition metrics, not just managing spend

• Strong creative instincts with an eye for high-performing ad concepts

• Comfort working in fast-paced environments with constant experimentation

• Ability to use data and attribution tools to guide decisions

Nice to Haves

• Experience in fintech, creator economy, or mobile-first consumer apps

• Familiarity with MMPs (Appsflyer) and analytics platforms

• Ability to script or storyboard ads directly

Location

• NYC preferred (will have to travel for in-person sprints)

• Remote

Compensation & Package

• Competitive salary

• Equity opportunities

• 5% 401(k) Match

• Health benefits (75% premium coverage) + $150,000 in life insurance coverage

• $1,000 one time office set up stipend

• Flexible PTO