About the role
Reporting directly to the Head of Regional Marketing for the UKI, you will collaborate across the business to develop and execute regional customer and promotional strategies. This high-impact role will be supported by a Marketing Manager and partner with cross-functional teams (Insights, Media, CRM, Commercial, Finance, Tech and Data Science). You will be responsible for strategic planning, establishing robust test-and-learn frameworks, and proactively uncovering growth opportunities through performance analysis and market trends.
What you'll be doing
Strategy Development: Partner with the Head of Regional Marketing to define and implement regional strategies. You will focus on deeply understanding customer needs and how local media, promotions, and value propositions strategically influence customer behaviour and drive ROI, while leading on trade-offs based on urgency and impact.
Execution: You will work with the Marketing Manager to execute the strategy and ensure technical, reporting, and targeting foundations are in place for best-in-class execution and relevant customer communication.
Stakeholder Management: Act as the bridge between central and local teams (including Insights, Media, CRM, Commercial, Finance, Tech, and Data Science).
Budget Management: Take ownership of multi-million pound budget lines for key initiatives, tracking spend closely and optimising plans to manage spend effectively.
Lead Test & Learn Agenda: Drive the experimentation roadmap with a focus on geographical expansion. You will work alongside Data Science to design measurement frameworks, continuously optimising performance and codifying promotional best practices.
Performance & Optimisation: Lead weekly reporting on in-flight performance and conduct thorough post-campaign analysis. You will pinpoint areas for improvement and identify new opportunities for experimentation.
Market & Competitor Trends: Stay abreast of competitor trends and market activity to strengthen our regional positioning and maintain a competitive edge.
Requirements
Experience: 5+ years in a Marketing, CRM, or Commercial role, with a proven track record in value-led or promotional campaigns.
Strategic & Operational: You enjoy solving complex problems and finding the right operational approach to deploy solutions. You are comfortable interpreting data to develop insight-led strategies and have experience working with Commercial and Data Science teams.
Collaboration & Influence: Strong interpersonal skills with the ability to manage multiple cross-departmental stakeholders and communicate confidently at all levels. Experience presenting recommendations to senior leadership to gain buy-in.
Agility: A self-starter attitude, capable of thriving in a fast-paced, matrixed organisation defined by constant change.
Delivery: A proven track record of "making things happen"—delivering results quickly and efficiently.
Tools: Highly proficient with analytical tools (such as Excel/Google Sheets, Looker).
Why Deliveroo
Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it, when and where they want it.
We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.
Workplace & Benefits
At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.
Diversity
At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry.
We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please don't hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.
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