Senior Growth Marketing Manager

At ClickUp, we’re not just building software. We’re architecting the future of work! In a world overwhelmed by work sprawl, we saw a better way. That’s why we created the first truly converged AI workspace, unifying tasks, docs, chat, calendar, and enterprise search, all supercharged by context-driven AI, empowering millions of teams to break free from silos, reclaim their time, and unlock new levels of productivity. At ClickUp, you’ll have the opportunity to learn, use, and pioneer AI in ways that shape not only our product, but the future of work itself. Join us and be part of a bold, innovative team that’s redefining what’s possible! 🚀

The Opportunity

We're looking for a Senior Growth Marketer who sits at the intersection of demand generation, technical systems, and data analytics. This role is critical to scaling our content-led growth engine—transforming our massive content inventory into measurable pipeline and revenue. You'll be the technical backbone enabling our content, growth, and customer marketing teams to operate at scale while maintaining data integrity and reporting clarity.

This is not a traditional marketing role. You'll architect workflows, implement AI-driven automation, build scalable demand generation systems, and own the analytics infrastructure that proves content-to-revenue impact. If you love building systems that unlock team velocity and get energized by turning complex data problems into elegant solutions, this role is for you.

What You'll Do

1. Demand Orchestration (40%)

Be the systems architect for our content-to-demand engine

• Build and Scale Content Funnels: Partner with content pods to design, implement, and continuously optimize demand generation workflows aligned to our strategic demand pillars

• Content-to-Lead Infrastructure: Map our extensive content inventory (YouTube videos, blog articles, customer stories, newsletters) to lead magnets, gated assets, and conversion points—ensuring we capture maximum value from every piece of content

• Cross-Functional Bridge: Serve as the technical liaison between Content/Growth/Customer Marketing teams and Demand Ops and Web teams. Translate business requirements into technical implementations and ensure clean lead capture, attribution, and data flow across systems

• Funnel Monitoring & Optimization: Build dashboards and alerting systems to track funnel health, identify bottlenecks, and proactively address conversion issues before they impact pipeline

Success Metrics: Conversion rate improvements across content funnels, lead volume growth from content assets, reduced time-to-market for new demand campaigns

2. Workflow Building + AI Specialization (35%)

Create the automation layer that multiplies team productivity

• Scalable Workflow Development: Design and implement workflows across demand generation, content operations, and customer marketing that eliminate manual work and reduce errors

• AirOps Infrastructure Ownership: Manage, optimize, and expand our AirOps implementation—building AI-powered workflows for content personalization, lead scoring, automated email sequences, and data enrichment

• AI Integration & Innovation: Identify opportunities to leverage AI across the demand generation stack and implement solutions using ClickUp and other LLM platforms to enhance content creation, lead qualification, and campaign optimization

• Documentation & Enablement: Create comprehensive documentation for workflows and train team members on systems and best practices

Success Metrics: Hours saved through automation, workflow adoption rates, AI use case implementations, reduction in manual data entry tasks

3. Data & Analytics (25%)

Own the measurement framework that proves content ROI

• Content-to-Revenue Attribution: Build and maintain comprehensive analytics infrastructure that tracks content consumption through pipeline generation and closed revenue. Connect YouTube views, blog traffic, and engagement metrics to workspace creation, trial starts, and influenced ARR

• Demand Gen Reporting: Create executive-ready dashboards that show real-time performance across all demand generation initiatives. Track funnel conversion rates, campaign performance, lead quality metrics, and pipeline velocity

• Data Quality & Governance: Ensure data integrity across systems—implement validation rules, standardize naming conventions, and build automated checks for common data quality issues

• Insights & Recommendations: Don't just report numbers—analyze trends, identify opportunities, and provide actionable recommendations to improve performance

• Experimentation Framework: Build infrastructure to support A/B testing and experimentation across demand generation activities, with clear measurement and statistical rigor

Success Metrics: Accuracy of content-to-revenue attribution, dashboard adoption by leadership, data quality scores, insights that drive measurable performance improvements

What You Bring

Required Experience & Skills

Technical Foundation:

• 5-8 years in growth marketing, demand generation marketing or similar technical GTM roles

• Strong proficiency with marketing platforms (Salesforce, Marketo, Contentful, Amplitude, etc.)

• Advanced skills in workflow automation tools (ClickUp, Zapier, Make, AirOps, or similar)

• Experience with analytics platforms (Google Analytics, Hex, Tableau, or similar)

• API integration experience—ability to connect disparate systems and build custom solutions

• Good to have: SQL knowledge and comfort working directly with databases for custom reporting

AI & Automation:

• Demonstrated experience implementing AI solutions in marketing/growth contexts

• Familiarity with LLM APIs (OpenAI, Anthropic Claude, etc.) and prompt engineering

• Understanding of AI use cases in content generation, lead scoring, and personalization

• Experience with no-code/low-code platforms for building AI-powered workflows

Marketing & Growth Acumen:

• Deep understanding of B2B SaaS demand generation and content marketing

• Knowledge of lead scoring, attribution models, and funnel optimization

• Experience with content-led growth motions and SEO-driven acquisition

• Understanding of PLG (Product-Led Growth) principles and metrics

Data & Analytics:

• Advanced Excel/Google Sheets skills (pivot tables, complex formulas, data modeling)

• Experience building dashboards and data visualizations (Google Analytics, Hex, Tableau, or similar)

• Understanding of statistical concepts relevant to marketing experimentation

• Ability to translate complex data into clear insights for non-technical stakeholders

Preferred Experience

• Experience in high-growth B2B SaaS companies scaling from $20M to $100M+ ARR

• Background in engineering, computer science, or data science

• Familiarity with ClickUp (or similar project management platforms) for operations management

• Experience with web analytics and conversion rate optimization

• Understanding of SEO technical requirements and implementation

Why You'll Love This Role

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