About the Role
We’re seeking a Senior Manager, Organic Growth Strategy, to help define and evolve how A Place for Mom drives organic acquisition and product-led growth in an increasingly AI-mediated discovery landscape. This is a strategic, product-embedded leadership role responsible for shaping organic growth direction across products.
Traditional SEO remains a critical acquisition channel for our business, and this role requires deep expertise in SEO principles and mechanics. At the same time, the scope extends beyond classic SEO into AI-driven discovery, product experience, and trust signals. Success in this role is measured by the clarity of strategy, quality of decision-making, and the team’s ability to translate discovery signals into product impact.
This role sits within Product and operates horizontally across our portfolio, partnering closely with Product, Design, Research, Data, Marketing, and Brand. You will help shape how our products are discovered, understood, trusted, and chosen — by users and AI systems — while ensuring strategy translates into actionable insights and execution.
What You’ll Do
Own and evolve organic growth strategy
Define and refine the organic growth strategy across products, in partnership with senior leadership
Design how traditional SEO, AI-driven discovery, content, and product experiences work together as a coherent system
Identify where product and platform investments unlock durable organic acquisition and reduce reliance on paid channels
Bring deep SEO expertise into product decision-making
Apply strong understanding of SEO fundamentals, including technical SEO, information architecture, authority signals, internal linking, indexing, and performance, to strategic prioritization
Interpret algorithm shifts and discovery changes to inform product direction and risk mitigation
Ensure SEO and discovery considerations are embedded in product planning, not treated as downstream optimization
Lead strategy in an AI-mediated discovery landscape
Develop and articulate a clear point of view on how AI-driven discovery intersects with traditional search principles
Translate emerging external shifts into internal guidance, guardrails, and prioritization
Partner with Design and Research to ensure trust, comprehension, and authority are embedded in product experiences
Drive opportunity sizing and prioritization
Partner with Product Analytics and Data Science to size organic growth opportunities and inform tradeoffs
Define hypotheses, success criteria, and learning plans for growth initiatives
Provide leadership with clear, actionable perspectives on where to invest and where to focus
Influence cross-functional alignment
Partner closely with Product Managers, Designers, Researchers, Engineers, Marketing, and Brand leaders
Align stakeholders around shared definitions of SEO success, organic growth, and AI discovery readiness
Facilitate structured conversations around ambiguous, cross-domain challenges
Build and scale organic growth capability
Mentor and guide discovery-focused practitioners as the team grows
Help define roles, priorities, and operating rhythms for organic growth and discovery work
Contribute to hiring decisions and onboarding as additional capacity is added
Over time, assume direct management responsibility for organic discovery roles as the team structure evolves
What You Bring
8–12+ years of experience in SEO, organic growth, product strategy, or related roles
Demonstrated depth in SEO fundamentals and a track record of influencing product decisions through search insights
Experience managing or mentoring other practitioners
Strong understanding of how technical SEO, content strategy, and product architecture drive organic performance
Analytical strength and comfort working with evolving, ambiguous data sets
Excellent communication skills and the ability to influence senior stakeholders
Bonus: experience with AI-driven discovery, marketplaces, or trust-sensitive domains
This Role Is Not
A tactical SEO execution role focused on audits and keyword management
A marketing channel owner accountable for campaign performance
A content production role
A delivery PM role owning sprint commitments
Why You’ll Love It Here
Mission-driven work that helps families make meaningful, high-stakes decisions
The opportunity to shape organic growth strategy during a pivotal AI-driven shift
A role that combines deep SEO expertise with product strategy and team leadership
High-leverage influence across multiple products and cross-functional partners
The chance to define how SEO, AI discovery, and product-led growth evolve together
Compensation
Base Salary: $135,000-$165,000
Bonus: 10%
Benefits:
401(k) plus match
Dental Insurance
Health Insurance
Vision Insurance
Paid Time Off
#LI-LP1
#Remote
About A Place for Mom
A Place for Mom is the leading platform guiding families through every stage of the aging journey. Together, we simplify the senior care search with free, personalized support — connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies.
Since 2000, our teams have helped millions of families find care that fits their needs. Behind every referral and resource is a shared goal: to help families focus on what matters most — their love for each other.
We’re proud to be a mission-driven company where every role contributes to improving lives. Caring isn’t just a core value — it’s who we are. Whether you’re supporting families directly or driving innovation behind the scenes, your work at A Place for Mom makes a real difference.
Our employees live the company values every day:
Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.
Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow.
Drive Outcomes as a Team: We each own the outcome but can only achieve it as a team.
Win The Right Way: We see organizational integrity as the foundation for how we operate.
Embrace Change: We innovate and constantly evolve.
Additional Information:
A Place for Mom has recently become aware of the fraudulent use of our name on job postings and via recruiting emails that are illegitimate and not in any way associated with us. APFM will never ask you to provide sensitive personal information as part of the recruit
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