About Allica Bank
Allica is the UK’s fastest growing company - and the fastest-growing financial technology (Fintech) firm ever. Our purpose is to help established SMEs, one of the last major underserved opportunities in Fintech.
Established SMEs are the backbone of local communities - representing over a third of our economy - yet have been largely neglected both by traditional high street banks and modern fintech providers.
Department Description
Growth is a critical function at Allica where marketing, product, sales, and data converge to drive sustainable, scalable growth.
We design and optimise growth loops across acquisition, activation, and engagement, using structured frameworks to ensure our efforts are repeatable, measurable, and aligned to business impact. By combining commercial strategy with deep customer insight, we uncover opportunities through experimentation, data, and creativity.
Growth at Allica is both a science and an art, every touchpoint we build supports our mission to deliver the banking experience established SMEs truly deserve.
Role Description
The Senior Performance Marketing Executive at Allica Bank is responsible for managing, optimising, and reporting on campaigns, focusing on our Lending products alongside our Business Bank Account. You will be in our accounts every day, as well as contributing to strategy, to scale customer acquisition at an efficient CAC:LTV.
You are the ideal candidate if you have experience executing & scaling data-driven, direct response Performance Marketing channels. You are comfortable analysing large datasets and implementing based on key insights found. You want a role where your skills and hard work will have a material impact and drive results.
Principal Accountabilities
Execute and optimise campaigns across Paid Social, Paid Search, Pmax, and other key channels.
Provide key insights to help develop and drive strategy.
Support the delivery of structured experiments & test-and-learn roadmaps to scale results efficiently.
Ensure all activity is tracked comprehensively and maintain accurate reporting of campaigns and creative.
Provide clear and actionable recommendations by analysing performance data.
Set up and optimise workflows and integrations using tools like HubSpot and Zapier.
Use AI and automation to improve speed, scale, and campaign effectiveness.
Work closely with Brand, Product, Sales, Data, and Compliance to ensure aligned, compliant acquisition.
Contribute to go-to-market execution and unify performance with brand-led growth.
Personal Attributes & Experience
2-4 years hands-on experience executing and scaling high-performing Performance Marketing campaigns, ideally with a strong focus on Meta Ads and/or Google Ads within B2B or Fintech.
Experience delivering robust test-and-learn programmes, with a specific focus on creative and user journey testing.
Strong modelling and analysis skills using Excel and other analytics & visualisation tools.
Understanding of attribution, offline conversion tracking, and tagging.
Familiar with HubSpot, Zapier, and basic no-code automation.
Bonus: Working proficiency with SQL.
Bonus: Exposure to Financial Promotions or regulated industries.
Analytical and data-driven comfortable making decisions from performance metrics.
Strong attention to detail who spots any mistakes before they go live.
Technically fluent able to use AI tools and automation to enhance team efficiency.
A fast learner who thrives in high-growth, fast-moving environments.
Motivated by impact passionate about helping SMEs thrive through better banking
Working at Allica Bank
At Allica Bank we want to ensure our employees have the right tools and environment in which to succeed in their role and in support of our customers.
Our employees are at the heart of everything we do, so our benefits are designed with you in mind:
Full onboarding support and continued development opportunities
Options for flexible working
Regular social activities
Pension contributions
Discretionary bonus scheme
Private health cover
Life assurance
Family friendly policies including enhanced Maternity & Paternity leave
Don’t tick every box?
Don’t worry if you don’t have all the skills or requirements listed on the job description. If you think you’ll be a good fit, we’d still love to hear from you!
Flexible working
We know the ‘9-to-5’ isn’t right for everyone. That’s why Allica Bank is fully committed to flexible and hybrid working. Please let us know what is best for you and, if we can, we will do our best to accommodate.
Diversity
We’re a diverse bunch here at Allica, with all kinds of experiences, backgrounds and lifestyles. Our openness and differences make us stronger, and we want everybody to feel comfortable bringing as much of themselves to work with them as they like.
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