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About Us Vensure Employer Solutions is the largest privately held organization in the HR technology and service sector, providing a comprehensive portfolio of solutions, including HR/HCM technology, managed services, and global business process outsourcing (BPO). The company and its service providers collectively serve over 95,000 businesses and process over $135B in annual payroll. As a "One Employer Solution” headquartered in Chandler, Arizona, Vensure helps thousands of businesses streamline and grow their operations with custom strategies that benefit both employers and employees. Find out more by visiting
www.vensure.com . Position Summary
The Associate Vice President (AVP) of Product Marketing is a leader responsible for driving strategic product marketing initiatives across Vensure's B2B and B2C markets. This role is pivotal in shaping product positioning, go-to-market strategies, and market differentiation to accelerate product adoption, engagement, and revenue growth.
The AVP of Product Marketing will partner closely with senior executives, product leaders, sales teams, and client success to ensure that our products are effectively positioned in the marketplace and aligned with customer needs. This leader will manage and mentor a team of product marketers, oversee integrated product marketing campaigns, and use data-driven insights to guide strategy. The ideal candidate is a strategic thinker and operator with proven experience in B2B and B2C product marketing, go-to-market planning, and executive-level collaboration.
Essential Duties and Responsibilities
Strategic Leadership Serve as a trusted advisor to executive leadership, providing expert counsel on market trends, customer needs, and competitive positioning. Develop comprehensive product marketing strategies aligned with company growth goals and market opportunities. Translate business objectives into actionable product marketing plans that deliver measurable impact.
Product Marketing Excellence Lead go-to-market strategies for new product launches and major feature releases, ensuring cross-functional alignment across Product, Sales, and Marketing. Define and refine product positioning, messaging frameworks, and value propositions tailored to diverse customer segments in both B2B and B2C markets. Oversee creation of product marketing collateral including sales enablement tools, product sheets, competitive analysis, and customer case studies. Partner with product management to ensure customer feedback and market insights inform the product roadmap.
Market Insights & Analysis Leverage data, research, and customer feedback to identify market opportunities and refine marketing strategies. Monitor competitor activity and market dynamics to maintain differentiation and leadership positioning. Measure campaign and program effectiveness, ensuring strategies are optimized for ROI.
Team Leadership Lead, mentor, and develop a high-performing team of product marketing professionals. Set clear performance goals, manage priorities, and ensure accountability across projects. Foster a culture of innovation, collaboration, and continuous improvement.
Cross-Functional Collaboration Partner closely with Sales to align product messaging with sales strategies and revenue goals. Collaborate with Client Success to ensure customer insights are leveraged for retention and upsell initiatives. Work with external agencies, consultants, and vendors to deliver high-quality product marketing programs.
Brand & Messaging Consistency Ensure consistent product messaging across all channels and touchpoints. Reinforce Vensure's position as a market leader through thought leadership and customer-focused storytelling.
Marginal Functions
All other duties as assigned.
Knowledge, Skills, and Abilities Deep expertise in B2B product marketing, with experience supporting both B2B and B2C initiatives. Proven success in developing and executing go-to-market strategies for complex products. Strong analytical skills with the ability to translate data into actionable insights. Exceptional communication and storytelling skills, able to influence at the executive level. Demonstrated ability to lead high-performing teams in a fast-paced environment. Strong project and budget management experience, with accountability for delivering ROI. Proficiency in CRM, marketing automation, and analytics platforms. Entrepreneurial mindset with a proactive and solutions-oriented approach.
Education & Experience Bachelor's degree in Marketing, Business, or related field required; MBA or advanced degree strongly preferred. Minimum of 10 years of product marketing experience, with at least 7 years in senior leadership roles within B2B and/or B2C environments. Extensive experience in product marketing, including positioning, messaging, go-to-market strategy, and sales enablement. Background in SaaS, professional services, or technology-driven industries preferred. Demonstrated success in managing marketing budgets and delivering measurable ROI. Physical, Mental, & Communication Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.
Frequently required to sit; occasionally required to stand and walk. Specific vision abilities required include close vision, color vision, and ability to adjust focus. Frequently required to talk and hear. Moderate concentration/intensity, which includes prolonged mental effort. Average memory, taking into consideration the amount and type of information. Noise level in the work environment is usually moderate
Environmental Conditions
Indoor, office environment. May occasionally have moderate noise level from copiers, W2 or check printers, or co-workers.
Disclaimer This job description in no way states or implies that these are the only duties to be performed by the employee filling this position. Employee will be required to follow any other job-related instructions and to perform any other job-related duties requested by management. Management has the right to add to, revise, or delete information in this job description. Reasonable accommodation will be made to enable qualified individuals with disabilities to perform the essential functions of this position.
This document does not create an employment contract, implied or otherwise, other than an "at will” employment relationship.
This position is eligible for the following benefits:
Health Insurance: Medical, dental, and vision coverage Retirement Plan: 401(k) with company match Paid Time Off: PTO, Holidays, Parental leave and Sick Leave provided as required by applicable state law Other Benefits: Life insurance, short term disability, long term disability, employee assistance program (EAP), flexible spending account (FSA), health savings account (HSA), Identity theft protection, critical illness, accident, cancer, hospital protection, legal and pet insurance.
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