Digital Experience Strategy Lead

ServiceNow's Digital Experience Strategy team operates at the intersection of product strategy and marketing—where you define what gets built and why. This is pure product strategy: vision, direction, and strategic thinking that shapes digital experiences for a global enterprise AI leader.

ServiceNow launches innovation every month. You'll be the strategist who owns how we showcase these launches across our digital ecosystem—establishing what gets featured, how it's presented, and critically, what doesn't make the cut.

You'll determine whether a launch warrants a homepage refresh, updates to existing content, a new media strategy, product visualizations or demos —and what needs to evolve to make room for what's new. You'll transform how we showcase products. You'll build frameworks and playbooks that enable Product Marketing to launch with speed, consistency, and quality.

Responsibilities

• Own horizontal launch strategy—establish how launches appear on the site and decision criteria for prominence
• Guide Product Marketing on what to showcase, how to present it, and where it belongs on the site
• Build reusable playbooks enabling consistent execution without reinventing each launch
• Create frameworks that guide decisions on new content vs. refreshing existing pages, ensuring scalable, maintainable experiences
• Lead strategy for key product visualizations and market-leading AI demos
• Manage homepage strategy—determine what gets featured, what gets replaced, and how messaging evolves with each launch
• Partner with Product Marketing, UX, Digital Product Managers, Engineering, Content Strategy, Copywriting and agency partners to align and execute strategies
• Make strategic trade-offs based on business impact, buyer needs, and site integrity
• Use analytics, research, and engagement metrics to validate and refine strategies

What You Bring

You're a product strategist who thinks holistically about customer journeys, business outcomes, and organizational dynamics. You're curious, dig into problems before jumping to solutions, and rally teams around a vision. You have an eye for great design and hold teams to high standards. You're collaborative but not afraid to push back when it matters. You're motivated by transformation—building new ways of working and launching exceptional experiences that drive results.