The Director of Travel Experiences Marketing is primarily responsible for driving consumer usage and payment volume growth for our business units, products, and markets that seek to build relevance and preference among international travelers. A deep expert-level understanding of the travel and hospitality industry, consumer trends and insights, the client and product landscape is critical to success, as well as an ability to then turn that perspective into effective and innovative marketing strategies for our global business units and markets around the world. Importantly, this position will lead the marketing function into new spaces and places, enabling markets to activate new programs for the cross border business unit at Visa.
This innovative Marketing Leader and her/his team will work with key global business stakeholders and regional brand and client teams to successfully bring to life – and evolve over time – new travel propositions for Visa.
Key Responsibilities
- Concept and scale new travel experiences globally — transforming travel hubs into high value ecosystems that drive preference, benefits engagement, partner value, and cross border spend – delivering for both the cross border and affluent benefits product and business teams.
- Establish marketing strategy and GTM approach for new travel program offers by Visa.
- Write activation briefs that inspire the Creative team to establish concepts that ensure new programs build awareness, recognition and preference with Visa clients and cardholders.
- Partner with Creative team and Integrated Marketing to advance in‑market activation ideas for issuers, merchants, and OTAs to deepen Visa's ecosystem partnerships.
- Develop and deploy marketing playbooks, content, offers, benefits, and experiences to enable regional and market teams
- Analyze competitive dynamics and drive productive superiority with competitive distinction
- Drive integration with corridor strategy, premium brand experiences, and sponsorships.
- Scale marketing framework from flagship cities to Tier‑1/Tier‑2 markets, as new innovation programs expand.
- Utilize Visa's flagship sponsorships (e.g., FIFA, F1, Olympics, etc.) as well as Visa owned properties (e.g., Visa Live) that attract travelers and ensure marketing strategy and activations showcase travel offers and programs to advance the business unit priorities.
- Establish and monitor performance measurement in partnership with Insights and Analytics. Drive learning agenda on travel experiences that then help influence product development cycles.
The position reports to the Senior Director of Travel Experiences Marketing and will be based in Visa’s San Francisco, California office.
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
This position is not eligible for Sponsorship.