Objective
The Sales Lead is responsible for driving revenue growth through supplier-targeted campaigns. This role leads the sales strategy, builds strong supplier relationships, and ensures successful delivery of marketing initiatives that meet business objectives. The position requires proactive engagement with suppliers, negotiation expertise, and collaboration with internal teams to maximize campaign performance and profitability.
Key Responsibilities
Revenue Growth & Sales Leadership
- Own revenue targets for supplier-targeted campaigns and ensure KPIs are achieved.
- Develop and execute sales strategies to secure new campaigns and upsell to suppliers.
- Lead proactive pitching of marketing opportunities to suppliers.
- Forecast revenue performance and provide regular updates to management.
Client Relationship Management
- Build and maintain strong relationships with suppliers and Retailer team to foster long-term partnerships.
- Represent the supplier during Joint Business Planning (JBP) or Category Review meetings to identify marketing opportunities (where permitted).
- Organize supplier activities or briefings to showcase marketing capabilities and drive engagement.
Proposal Development & Negotiation
- Prepare compelling proposals and negotiate pricing and terms with suppliers.
- Ensure alignment with retailer guidelines on promotional mechanisms and artwork standards.
- Proactively come up with ideas to drive revenue and targeted campaigns to suppliers
Performance Monitoring & Reporting
- Track revenue performance and campaign delivery to ensure KPIs are met.
- Collaborate with Client Service (CS) to co-present post-campaign evaluations and insights to suppliers.
- Maintain accurate sales pipeline and CRM records for visibility and forecasting.
- Analyze campaign ROI and recommend improvements for future initiatives.