Marketing Manager, Brand Partnership & Campaigns

Get to Know the Team

Grab is more than just the leading ride-hailing and mobile payments platform in Southeast Asia. We use data and technology to improve everything from transportation to payments and financial services across a region of more than 620 million people. We work with governments, drivers, passengers, merchants, and the community, to solve critical problems in Southeast Asia.

The team is responsible for the consumer-focused marketing efforts of all Grab services in Malaysia, including existing services like GrabCar, GrabFood, GrabMart, and newer additions like GrabPay and GrabFin. If you share our vision of driving Southeast Asia forward, apply to join our team today.

Get to Know the Role

As the Marketing Manager for Brand Partnerships and Campaigns you will help improve brand and business growth through strategic partnerships and campaigns.

You will lead partnerships and marketing campaigns that exponentially grow our brand's reach, proactively pitch new collaborations, and support revenue growth through innovative campaigns This role requires a balance of creativity, strategic thinking, and analytical skills to execute impactful campaigns and partnerships.

You'll work with internal teams and external partners to ensure seamless execution of plans that inspire consumer confidence and deliver shared value.

You will report to Marketing Head - Brand & Fintech, MY and be based onsite at Petaling Jaya office.

The Critical Tasks You Will Perform

50% Lead Brand Partnerships and Marketing Strategy

• Improve brand growth through strategic partnerships and marketing campaigns that multiply brand reach, create mutual growth opportunities, and enhance Grab's market presence. Align partnership strategies with goals to bring measurable impact and build brand loyalty.

30% Marketing Communications and Go-to-Market Campaign Lead

• Responsible for the end-to-end design and execution of campaigns, including concept ideation, media and demand planning, go-to-market strategy, and budget allocation. React quickly to mid-campaign performance insights and improve in between campaign activities.
• Manage reporting and analysis across campaigns, using data-driven insights to improve performance through a test-and-learn approach.
• Collaborate with key stakeholders across Marketing (ie: PR, Digital Performance, Market Research, Agencies) and Business and Operations teams (ie: GrabAds, Partnership, Product, Legal, and Finance) to ensure seamless execution and the best consumer experiences.

20% Curate Marketing Insights

• Work with marketing analytics and consumer research teams to analyze platform usage insights and translate them into campaigns.
• Lead brainstorming sessions and discussions with creative, media, and social media agencies to develop impactful outputs that inspire and action among consumers and partners.