Job Purpose
-Leads sales efforts with second and third tier clients for all in-store solutions (Census & Instore solutions Route To Market) within the Instore practice and is responsible for the commercial plan development and execution. Key priorities include:
-Driving full sales cycle: expanding business with the existing client portfolio (selling new / renewing existing contracts), proactively identifying sales opportunities based on client strategic priorities and networking in close alignment with Account development teams , Proposals & contracts drafting as well as reflecting them on Nielsen’s financial systems
-Active penetration strategy within RMS clients
- Client relationship building
-Close collaboration with Delivery COE team to drive seamless delivery to clients and analyzing data that supports sales pitching
Responsibilities:
· Managing and developing relationships with existing clients
· Developing sales growth strategies and plans for existing & new clients to meet/exceed the revenue targets; attend tradeshows, perform cold-call lead generation, and conduct permission marketing campaigns to identify potential clients, qualify and generate sales, conduct software demos
· Self-starter to pro-actively prospect the marketplace to expand our client base and drive repeat purchases and subscriptions with buyers.
· Use a consultative selling approach to identify client business need, qualify, probe, scope and sell in NielsenIQ services
· Execute end-to-end sales process from feasibility analysis; including credit checks and pricing, negotiating terms, writing proposals, and closing the sale
· Manage client relationship and sales efforts with recurring ad-hoc clients by promptly answering client questions regarding data quality, service offering and product delivery
· Manage multiple projects simultaneously
· Build and maintain a pipeline of leads and proposals to ensure sustainable revenue growth
· Become proficient in NielsenIQ services, systems, and software tools.
· Leading commercial strategy and sales of NielsenIQ’s solutions for new clients
· Developing strategies to win based on client segmentation and product market fit
· Representing voice of customer to internal product development, product marketing, communications, and delivery teams
· Working collaboratively with other product sales leads & cross functional partners
Experience and Knowledge Required:
- 2-5 years of experience in CPG Sales, Trade Marketing, Retailer - Key Account, Merchandising.
- Excellent English (+ local language), both verbal and written
- French language to serve Francophone markets is a plus- Proven sales acumen
- Strong analytical skills
- Knowledge in sales processes in CPG companies, customers, modern and traditional market.
- Digital knowledge
- Expertise in (application of) one of NielsenIQ solutions is a plus