ā¢Translate global frameworks into actionable hub-level concepts, consolidating inputs from Hub Trade
Marketing and Hub Brand Activation, and country-specific Trade Marketing activities, and adopting them to hub
priorities
ā¢Set hub-level media and channel mix, consolidate MSP and steer C-budget allocation guided by country
targets, optimizing resource use across Hub and markets to maximize ROI
ā¢Integrate global performance tracking and reporting frameworks to regional level, ensuring consolidation of
campaign and touchpoint KPIs across all levels for a holistic view of hub marketing effectiveness
Steer Hub and country-specific Trade Marketing activities - incl. launch coordination, retail online, pricing/
promotions, product assortment/ price setting, sales support, events ā and country-specific in-store & POS
activation, product training, and local initiatives, ensuring consistency and alignment with hub objectives
Steer Hub Brand Activation activities, incl. digital platforms & SoMe/ influencer, and on-/ offline content execution,
ensuring brand coherence and relevance across hub markets
ā¢Steer and guide effective process for briefing local requirements to regions on e.g., paid media purchasing or
SoMe execution
ā¢Develop processes for content requests from CPH, for adoption and localization, e.g., for ālocal-for-localā
campaigns
ā¢Oversee hub event processes and sign off on key events, ensuring quality, relevance, and strategic alignment
with both regional standards and local customer needs
ā¢Collaborate closely with Hub CBDs and country CBDs, ensuring seamless alignment of strategies, processes,
and execution across all levels