Email & SMS Specialist

As an Email & SMS Specialist you will lead the development and execution of global email and SMS communication strategies, acting as a strategic and hands-on owner of the full cycle from channel planning to execution and optimization.  

You will balance brand direction with channel performance goals and the overall marketing plan. You will brief creative teams and set channel requirements for content to secure performance-ready quality, and support channel implementation of creative assets, while sharing best practices and strategic insights with cross-functional teams 

WHAT YOU’LL DO 

• Align email & SMS content and communication with channel strategy and the overall marketing plan in collaboration with the Marketing Planning team, E-com & Merch. 
• Manage, execute, A/B-test, measure, and continuously optimize global email & SMS marketing activities, including ad hoc newsletters and triggered journeys, to drive engagement and conversion.  
• Define and analyze channel KPIs, using data, insights and learnings to take action and improve results in a test and learn way of working 
• Brief creative content production teams, educate and share learnings on optimizing copy, messaging, and landing pages for channel needs based on insights from customer behavior data and campaign performance. 
• Synchronize the global activity calendar across teams, media channels and PR to ensure consistency, securing synergy and impact. 
• Act as the global email & SMS specialist, supporting markets and sharing best practices. 
• Identify data-driven channel opportunities for customer experience and business growth through the customer journey in collaboration with CRM and media channels. 
• Spot business opportunities enabled by new technology and collaborate with tech & analytic teams to drive development. 

WHO YOU’LL WORK WITH  

You’ll collaborate closely with a wide network of teams across the organization. You will work hand-in-hand with the Marketing Planning, Ecommerce, Merchandising, CRM, Media, Creative Production, Tech and Analytics teams to build a cohesive and impactful customer communication experience. 

WHO YOU ARE   

We are looking for people with…   

• Experience with content management and email systems such as Emarsys, Adobe Campaign, Adobe Experience Manager, or similar.   
• Strong analytical skills and experience with Google Analytics, CRM, and CMS tools.   
• Knowledge and experience in marketing automation as well as segmentations.   
• Ability to work under deadline pressure with excellent attention to detail and a holistic vision.   
• Excellent communication and collaboration skills.   
• Fluency in English.   

And people who are…   

• Open-minded and flexible in daily work and toward challenges and undefined conditions   
• Structured, proactive, and detail-oriented   
• Curious and passionate about customer behavior and digital communication   
• Team players who thrive in a collaborative and inclusive environment   

ADDITIONAL INFORMATION   

This is a full-time parental cover for a period of 12 months position based at our Head Office in Stockholm.  

If you feel this opportunity is exciting, feel free to apply by sending in your CV in English as soon as possible, but no later than the 12th March 2026. Due to data policies, we only accept applications through our career page.   

We value collaboration and believe that great ideas thrive when we work closely together. Therefore, this role is primarily office-based, with four days per week at the office to foster teamwork and engagement. One day per week, you’ll have the flexibility to work remotely. 

Please note this position is offered on a local contract, therefore you should have the legal right to work in Sweden before applying. Other candidates are welcome to register their interest, and we will keep you in mind for future opportunities.   

WHO WE ARE  

& Other Stories is a modern fashion brand that tells expressive stories. Designed for everyday living – with its excitement, curiosity and imperfections – our clothes empower those who think differently. Learn more about & Other Stories here. 

WHY YOU’LL LOVE WORKING HERE 

We offer all our employees attractive benefits with broad development opportunities. All our employees receive a staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here. 

In addition to this, &Other Stories based colleagues also receive: 

• 30 days holiday 
• A collective agreement which includes pension and life insurance 
• Wellness benefit 4000kr/year 
• Benify Benefits Portal 

JOIN US 

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are. 

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.   

We look forward to hearing from you