About the Role
As a Visual Merchandiser Manager, you contribute to an inspiring, elevated, & consistent customer experience by implementing visual standards and commercial excellence. Together with your store team, you will use your trend awareness to secure visual and commercial curation implementation according to the visual & commercial guidelines to actively drive sales in your store. You lead, coach, and develop strong Visual Merchandiser team through upskilling to secure a sustainable Visual Merchandiser talent pipeline within your store.
A Day in the Life
Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*
Customer Sales & Profit
- Contribute to the total OMNI customer experience in your store by following-up the visual and commercial curation according to guidelines (In-direct)
- Representing yourself and the H&M Brand positively during customer interactions (Direct)
- Set, implement, and follow up on store visual & commercial goals with Store Manager, Area Visual Manager and Store teams
- Lead your VM team to organize, plan and prioritize workload according to store activation plan and adapt based on business needs in collaboration with your Store Management team and Area Visual Manager
- Launch and sign off the latest global campaigns and sale activities on time according to H&M Brand Standards with Store Management team & Area Visual Manager
- Ensure good garment care, stock levels, and give input on allocation to Store Management and Area teams
- Perform sales report (KPIs) follow-up, identify, and prioritize visual & commercial opportunities with Store Management team
- Ensure your VM team creates efficient and effective actions to increase customer satisfaction to reach sales targets, store goals, budget, and follow-up actions in collaboration with Store Management team
- Follow-up all procedures, best practises for OMNI services, operational routines, legal requirements, and communication in all areas of the store with Store Management team
Fashion & Trend Awareness
- Keep up to date with fashion scene, trends, tendencies, styles, products, brands, competitors, and relevant influencers etc.
- Coach and develop your VM team to plan time for fashion & trend awareness to understand trend theory and mood boards for styling techniques and product presentation to anticipate our customer’s needs and enhance our shopping experience in store
Team & Development
- Lead, inspire and educate your store team, keep them up to date with seasonal changes, fashion trends, relevant visual & commercial information, in-store communication, including price perception
- Coach and develop the visual and commercial skills for the VM and Store teams to secure high quality of product & commercial presentation according to guidelines
- Support & develop daily routines and best practices for your Store team to always ensure a consistent level of visual & commercial standard while maintaining customer service engagement
- Responsible for recruiting, onboarding, performance management, upskilling and development for talents and new colleagues with Store Manager & Area Team
- Complete talent management and succession planning in your store for future talents to support business needs
- Organize, provide, and carry out the visual & commercial upskilling for you and your colleagues
- Ensures Store teams complete Visual Competences & Commercial 4 All trainings based on Regional & Sales Market learning and development goals
- Support Sales Market and Area teams with talents for expansion (store projects) needs
Visual & Commercial Execution
- Responsible for the visual, commercial, and styling curation in the store based on commercial calendar, allocation, store activation plan and trends according to visual & commercial guidelines
- Coach and follow-up that your VM team carry out sample picking best practice routines including stockroom garment quantities, accessories, and shoes to ensure that the VM team creates clear trends and stories according to inspiration from the visual & commercial guidelines
- Ensure your VM team secures window & styling execution accordingly to visual & commercial guidelines to create inspirational & commercial customer experience
- Ensure your VM team maintains a good customer flow by maintaining commercial layout, fixtures to secure the best trend story placement
- Ensure the VM and Store team executes a strong balance and maintenance of price signs in windows and throughout the store following guidelines according to Global strategy and Sales Market requirements
- In collaboration with Facilities Management, ensure all lighting is working correctly, aimed to highlight our products and display forms in windows and throughout the store
- Maintain and care for all display forms and interior material (fixtures & fittings) with sustainability in mind
- In collaboration with Area Visual Manager, ensure your store navigation is maintained and kept up to date according to latest guidelines and store layout
- Ensure your store has enough quantities of sale, and other activity including POS material according to local routines
- Keep sales floor and back of house clean, organized, and safe according to local security guidelines