Design and implement AI-assisted analytics workflows to automate recurring reporting, anomaly detection, and insight generation
Evaluate, deploy, and scale AI tools across the analytics function to increase team efficiency and stakeholder self-service
Write complex SQL queries to extract, transform, and analyze data from web analytics platforms, CRM systems, and marketing automation tools
Develop predictive models and forecasts to anticipate marketing performance, traffic trends, and pipeline outcomes
Build and maintain interactive dashboards in Power BI that track website performance, marketing effectiveness, and lead generation metrics
Analyze large-scale website and marketing datasets to identify trends, optimize conversion funnels, and uncover opportunities across long B2B sales cycles
Partner with Marketing, Product, and Sales stakeholders to define KPIs, establish measurement frameworks, and deliver insights that drive decisions
Apply critical judgment to validate AI-generated insights before stakeholder delivery, ensuring accuracy and business relevance.e
Collaborate with data engineering teams to improve data pipelines, tracking implementations, and reporting infrastructure.