Marketing Director, Indonesia

Team Summary

The Visa Indonesia team is a high-performing collective of problem solvers united by a shared ambition to shape meaningful, lasting impact for our clients and partners. Through deep collaboration, we aspire to lead and inspire the broader ecosystem in accelerating the transformation toward a fully digitized, secure and future-ready payments landscape across the country.

What a Marketing Director does at Visa

The Marketing Director sets the strategic direction and orchestrates the seamless execution of Visa’s brand, solutions, and B2B client marketing agenda. This role calls for a seasoned marketing leader with strong expertise across brand leadership and marketing advisory, and the ability to influence and collaborate effectively with senior internal and external stakeholders.

Reporting to the Head of Marketing for Indonesia, Philippines, Vietnam, Myanmar, Laos, and Cambodia within the Asia Pacific Marketing organization, the role is jointly accountable to the Country Manager, Indonesia, and shall ensure that marketing strategies and outcomes are aligned to country business priorities.

As a member of the Indonesia Country Leadership Team, you will help accelerate business growth with a strong P&L mindset, optimizing marketing investment and team performance. You will champion brand consistency, local market relevance, and customer centricity by anticipating shifts in the payments ecosystem and evolving consumer needs. In addition, you will own Marketing Value Added Services (VAS) revenue and profitability, driving impact through a consultancy-led approach that deepens client engagement with Visa’s marketing capabilities.

Role Purpose: The Marketing Director, Indonesia is accountable for designing and executing marketing strategies that directly contribute to Visa Indonesia’s brand preference targets and business growth, with clear linkage to leading indicators including payment volume, cards-in-force and revenue. Success in this role is defined by combination of marketing activities, brand metrics and measurable commercial impact.

Key responsibilities include:

• Shape and lead the country’s brand marketing strategy, translating business priorities into impactful programs that advance Visa’s growth ambitions.
• Translate Indonesia country priorities and long-term OKRs into a focused, outcome-driven marketing agenda by ensuring marketing investment decisions are grounded in commercial rationale and measurable return.
• Own the delivery of Marketing Value Added Services (VAS) revenue and profitability, partnering closely with crossf unctional teams including VCA and the regional marketing organization in Singapore across sponsorship, creative, card design, and marketing advisory.
• Lead the seamless execution of high impact consumer marketing initiatives, with a strong focus on merchant partnerships and point of sale brand visibility.
• Act as the senior marketing voice and thought leader for Indonesia, shaping perspectives, influencing decisions, and inspiring confidence among internal leaders, clients, and ecosystem partners.
• Collaborate closely with the regional marketing team in Singapore to ensure strategic alignment, consistency, and scale.
• Partner with key issuers and ecosystem stakeholders to strengthen Visa’s presence and fair share across earned media channels.
• Steward the marketing budget with discipline and rigor, ensuring full compliance with Visa’s financial policies while maximizing return on investment.
• Drive robust campaign measurement and ROI tracking, establishing best-in-class reporting frameworks and continuously refining performance through an assess, test, and learn approach.
• Lead integrated marketing strategies across Consumer, Commercial and VAS pillars.
• Partner closely with Sales, VCA, Product & VAS teams to ensure marketing programs directly support priority portfolios and client strategies.
• Act as a strategic marketing partner to priority clients, co-owning growth outcomes alongside Account Executives.
• Lead and develop the Indonesia marketing team with clear accountability, role clarity and performance expectations.

Why this is important to Visa

Success in this role enables Visa Indonesia to convert brand strength and partnerships into sustained business growth. By ensuring marketing activities directly support business growth objectives, this position plays a critical role in delivering long-term value for clients, partners and Visa.

This is a hybrid position. Expectation of days in the office will be confirmed by your Hiring Manager.