Core Position
Focus on Tmall, JD.com and Tuhu. Lead end-to-end online operations of automotive battery category, including P&L design/accounting, O2O business model restructuring, dealer settlement price optimization and value chain sorting. Undertake KA sales, strengthen business communication/negotiation with platform product teams to boost GMV, profit margin, user conversion and cooperation depth.
Key Responsibilities
- P&L Management: Build and dynamically account for online P&L system; break down revenue targets, control costs, calculate gross profit, track profit achievement, and optimize profit strategies via data.
- O2O & Value Chain: Restructure and iterate O2O model; optimize customer acquisition-conversion-fulfillment links, dealer settlement system and value chain to balance interests and improve supply chain efficiency.
- Traffic & Conversion: Develop differentiated promotion strategies for major campaigns; coordinate platform ads and leverage content ecology (live stream, short video) to enhance exposure, clicks and conversions.
- Dealer Collaboration: Optimize online cooperation and settlement processes with core dealers; formulate reasonable pricing and incentives, and resolve settlement issues.
- Data-Driven Strategy: Monitor core operational/P&L data; conduct regular reviews and competitor analysis to iterate strategies and plans.
- KA & Business Negotiation: Establish stable cooperation with platform teams; negotiate resources, terms, fees and goals to ensure smooth business advancement.