Marketing Technology Strategy & Architecture
- Own the vision and roadmap for Visa Marketing's technology stack
- Lead martech consolidation initiatives targeting stack reduction and annual savings
- Design unified data architecture integrating CDP, CRM, marketing automation, and analytics
- platforms
- Evaluate and integrate AI-native platforms鈥攄istinguishing genuine capabilities from marketing hype
AI Transformation Partnership
- Partner with leadership to execute Visa Marketing's AI transformation agenda
- Deliver technical infrastructure for AI pilots across Insights & Analytics, Content Generation, and Marketing Services
- Architect agentic workflows for autonomous campaign optimization and real-time personalization
- Build technical expertise that provides credibility for AI investment proposals
First-Party Data Platform Development
- Lead architecture and implementation of unified first-party data strategy
- Design privacy-compliant data infrastructure across global markets with varying regulatory requirements (GDPR, CCPA)
- Build marketing data clean room capabilities for secure partner collaboration
- Create data-enriched AI optimization frameworks that demonstrate ROI vs. content-only approaches
Digital Production & Delivery Excellence
- Improve technical delivery for B2B Marketing, Marketing Services, and client enablement programs
- Build scalable digital production capabilities serving both internal marketers and external clients
- Design solutions with 'Client Zero' mindset鈥攊nternal capabilities that become monetizable products
- Establish quality standards and execution judgment across technical delivery
Vendor & Partner Accountability
- Hold technology partners and agencies accountable for delivery
- Evaluate whether partners are creating real value or generating complexity to justify fees
- Structure SOWs, SLAs, and governance frameworks that create genuine accountability
- Provide technical credibility that strengthens stakeholder relationships