You will lead the development and execution of the regional media strategy, ensuring alignment with Global Center of Excellence (COE) standards while tailoring activations to local market dynamics. This role embeds buyer-group-led media strategies into holistic planning, maximizing pipeline impact and accelerating account-based growth across the region.
Reporting to the Regional Director of Media, this leader serves as the primary regional point of contact for the Media Agency of Record. They oversee regional budget governance, executional excellence, compliance, and cultural relevance across all paid media touchpoints in support of integrated marketing campaigns.
Key Responsibilities
Strategic Leadership & Planning
Define and lead the regional media strategy and channel mix for an assigned global region, optimizing investments across complex B2B buyer journeys.
Ensure regional programs reflect Global COE strategy while accelerating buyer-group pipeline velocity and achieving regional business and brand KPIs.
Champion highly targeted Buyer Group media strategies across digital and offline channels, enabling ABM at scale.
Partner with Audience Intelligence to translate insights into actionable media approaches that effectively engage priority accounts.
Agency & Execution Management
Serve as the day-to-day regional lead for the Media Agency of Record.
Define performance standards and governance frameworks to ensure quality, efficiency, and accountability.
Drive the agency testing and innovation roadmap, leveraging emerging channels, formats, and optimization strategies to increase ROI and maintain competitive advantage.
Approve media strategies and optimizations aligned to Buyer Group KPIs.
Performance & Optimization
Synthesize media, audience, and analytics data into a unified performance narrative, providing actionable recommendations to improve pipeline velocity and GTM outcomes.
Monitor creative asset performance and partner with content strategists to optimize messaging and formats.
Develop executive-ready summaries of campaign plans and performance for internal stakeholders.
Deliver quarterly and campaign-level reporting to support regional and global business reviews.
Financial Stewardship & Governance
Manage SOWs, invoicing, budget pacing, and variance tracking.
Provide forecasting inputs and financial visibility to the Regional Director.
Ensure media investments are compliant, culturally resonant, and aligned to integrated marketing objectives.
Cross-Functional Collaboration
Collaborate closely with Integrated Marketing, Audience Intelligence, and Regional Marketing teams to ensure synchronized execution.
Influence adoption of high-impact, buyer-group-centric media strategies across regional teams.
Provide input into the AdTech stack roadmap, evaluating emerging technologies and defining data flows in partnership with Activation & Experience leadership.
Key Deliverables
Regional Performance Media Activation Plan
Campaign and Quarterly Performance Reports
Regional Insights for Global and Regional QBRs
Budget Governance and Forecasting Reports
Testing and Innovation Roadmap