Role Overview:
This role is designed to bridge Strategic Planning and Marketing across the Greater China and Southeast Asia regions.. You will be responsible for driving the regional business strategy from conception to execution, while simultaneously integrating the marketing efforts of China and various Southeast Asian teams into a cohesive and powerful regional engine.
Key Responsibilities:
Regional Strategy & Execution Governance
- Strategic Planning: Lead the formulation of the China & SEA business strategy, including market entry models, resource allocation, and long-term growth roadmaps.
- Execution Oversight: Translate high-level strategy into actionable N-2 (two levels down) business plans and key results. Establish a cross-regional tracking system to ensure strategic initiatives are executed effectively from "headquarters to field."
- Market Intelligence: Conduct deep-dive analysis of market dynamics, competitive landscapes, and consumer trends across China and SEA markets to provide data-backed insights for top-level decision-making.
Regional Marketing Integration
- Cross-Market Alignment: Coordinate and align marketing objectives and resources between the China and Southeast Asian.
- Strategic Synergy: Develop and drive a unified regional marketing strategy, Ensure brand consistency while empowering local teams to adapt tactics effectively.
- Performance & Resource Optimization: Establish frameworks to assess marketing effectiveness and resource allocation efficiency across the region.