Marketing Associate (Digital Goods)

Get to Know the Team

The team is responsible for the consumer-focused marketing efforts of all Grab Services in Indonesia, including existing services like GrabMart. If you share our vision of driving Southeast Asia forward, apply to join our team today

Get to Know the Role

We are looking for a Marketing Associate to translate strategy into execution planning. You will deliver GrabKios marketing campaigns, marketing offline activity, branding and sponsorship then monitoring its efficiency. You will work with multiple stakeholders to ensure good Grab presence in nationwide-level and competitor analysis. Reporting to the Manager, you will work onsite in our Jakarta Head Office

The Critical Tasks You Will Perform

• Own end-to-end GTM planning, execution, and budget management for strategic (non-BAU) campaigns for digital goods
• Define campaign strategy, mechanics, messaging, positioning, and experimentation roadmap
• Partner closely with Business Owners to align on objectives, priorities, success metrics, and translate them into GTM direction
• Lead campaign kick-offs and manage cross-functional alignment across Creative, Social, CRM, Ops, and other stakeholders
• Oversee execution quality, timelines, dependencies, and resolve cross-team blockers or strategic risks
• Evaluate, analyze, and report campaign performance and insights