A bit about the job
We鈥檙e looking for an exceptional Senior Strategist with expertise in market research and consumer insight to join our dynamic Marketing team. This is a fantastic opportunity to move into a client-side role in the fast-paced world of fintech, or for an experienced in-house researcher to take on a new challenge with global reach.
As a key member of our Marketing Strategy team, you will be the voice of the customer. You will be comfortable and experienced in designing and conducting your own qualitative research, from in-depth interviews to facilitating customer closeness sessions that bring our business closer to the people we serve. Your expertise will also extend to quantitative research, including designing and analysing surveys to uncover powerful data-driven insights.
You will be a natural storyteller, able to translate complex research findings into compelling briefs, actionable strategies, and inspirational creative ideas. Working closely with our in-house Creative and Media teams, as well as our talented analysts, your work will be the foundation of our world-class brand and performance marketing campaigns across the UK, Europe, the Americas, and APAC.
What you鈥檒l be doing
Leading on consumer research: Designing, commissioning, and carrying out a range of qualitative and quantitative research projects to get to the heart of customer motivations, behaviours, and needs. Sometimes this will be carried out yourself, other times with an agency.
Championing customer closeness: Developing and implementing initiatives to connect the wider business with our customers, fostering a culture of customer-centricity.
Creative testing: Support our Creative teams and agencies by testing and shaping creative while it鈥檚 in development.
Translating insight into strategy: Transforming research findings and data into compelling, actionable insights that inform everything from high-level brand strategy to tactical campaign optimisations.
Crafting inspirational briefs: Authoring clear and inspiring briefs for our in-house and agency creative and media partners that are rooted in genuine customer understanding.
Analysing campaign effectiveness: Working alongside our analysts to dive into the impact of our campaigns and creative on brand and commercial metrics, using these learnings to inform future strategies.
Global and local market understanding: Partnering with our Regional Leads to understand the nuances of specific markets and deliver research and strategies that are globally consistent yet locally relevant.