Senior Marketing Copywriter (APAC)

WHAT’S THE ROLE? 

Millions of people will read your words.

Wise is looking for our first Senior Marketing Copywriter to join our newly set up full-stack Brand, Creative & Strategy team in Singapore. Wise has over 16 million customers, now it’s your turn to convert its next 16 million.

In this role, you’ll be the pencil on the ground in Asia, bringing a deep understanding of the market, its customers and how to reach, compel and convince them to choose Wise above all others. With your words, you’ll make them stop mid-coffee-sip to read more about Wise when they scoot to work and bridge the gap from awareness all the way to sign up.

Wise's amazing features help our customers in various ways, from money-saving to absolutely life-changing situations, and they’re not always obvious to the uninitiated. You’ll talk about things people really need, in a way where they’ll find it easy to listen.

Your words will need to educate with a bit of creative sparkle.

WHAT YOU’LL DO

Reporting to the Copy Lead in London, you’ll own copy in the APAC market including Japan, Singapore, Malaysia, Philippines, and India.

Write compelling, thumb-stopping copy for marketing campaigns that educate and inform customers and potential customers about Wise’s benefits and mission. 

Your responsibilities will include:

• Working with strategy and design to craft copy as part of a dynamic creative engine that supplies our paid channels with new assets (static, motion, carousel, videos) at pace.

• Having your ear to the ground when it comes to advertising and how brands show up on platforms like LINE, WeChat, TikTok, Reddit, YouTube, and ATL channels — and you’ll have a strong point of view on what creative works best for each channel. 

• Penning the words for ad hoc campaigns and experiments that drive customers to use Wise products more by crystallising new use cases.

• Owning and adapting the Wise Tone of Voice for these markets and channels in a way that resonates with the local audiences. 

• Brainstorming angles, concepts, articulate pain points (while offering Wise as the solution) and write compelling marketing copy to convert more prospects on all of the above.

• Confidently presenting and selling in your ideas to different departments and stakeholders.

• Supporting Brand, Creative & Strategy in their mission to being the best partner to Marketing in the efforts to fuel Wise’s mission and get Wise into more pockets and onto more screens.