Your contribution to something big:
- Represent the Bosch Power Tools brand on Amazon EU, ensuring alignment with corporate brand guidelines and delivering a seamless, engaging consumer experience.
- AI powered content strategy and Automation develop and implement strategies for leveraging AI tools to automate and accelerate the creation as well as optimization of high-quality, SEO and AI-optimized content for Amazon.
- Develop SEO/GEO-optimized content strategies and assets (text) tailored to target audiences and aligned with Amazon search behavior (Cosmo, Rufus, A10 algorithm).
- Competitor Content Intelligence & Best Practice Analysis Conduct in-depth competitor content benchmarking with support of AI and analytical tools
- Data-driven content Optimization & Performance Analyze performance data and KPIs (e.g., traffic, CVR, A+ engagement) to continuously improve content and inform content decisions.
- Ensure content quality and consistency, validating assets against brand standards, Amazon requirements, and consumer expectations.
- Strategic Collaboration & Brand Alignment Continuously optimize our own content strategy in collaboration with central marketing teams to ensure delivered content fulfills Amazon requirements.
- Work in close partnership with the Amazon Key Account team and contribute to initiatives aimed at improving customer journey and increasing online sales.
- Ensure complete and accurate implementation of ecommerce content in Amazon pages contributing to visibility, conversion and premium brand positioning.